Nasty little printer's devils spew forth from the Hoe press in this Puck cartoon of November 21, 1888. Yellow journalism is a pejorative reference to journalism that features sex scandals, scandal-mongering, sensationalism, or other unethical or unprofessional practices by news media organizations or journalists. It has been loosely defined as "not quite libel". The term originated during the Gilded Age with the circulation battles between Joseph Pulitzer's New York World and William Randolph Hearst's New York Journal. They ran from 1895 to about 1898 and can refer specifically to this period. Both papers were accused by critics of sensationalizing the news in order to drive up circulation, although the newspapers did serious reporting as well. The New York Press coined the term yellow kid journalism in early 1897 after a then-popular comic strip to describe the down-market papers of Pulitzer and Hearst, which both published versions of it during a circulation war.[1] This was soon shortened to yellow journalism with the New York Press insisting, "We called them Yellow because they are Yellow."[2]